A Chronicle of the Branding Process of Groovy Web

Yet another blog to make you know us better! A big thank you to all those who checked and read our last blogs and those who haven’t been through it yet, well what are you waiting for? Please go through them and let us know how much you liked them. We heartily welcome your valuable feedback.

From the previous blog, you already know why we are introducing a new brand identity, but this blog will take you through a journey of how we carried out the entire rebranding process.

It was a long journey and had many milestones, but instead of boring you with details, we will share memorable moments like when the campaign began how everyone synced with the idea of introducing new branding and suggested their share of amazing and creative ideas to help renovate the branding of their company, their home.  

For a long time, we had been planning that by the end of 1 quarter of 2021, we will be initiating work on Groovy Web’s branding, but Covid had other plans. It was the month of March when the second wave of the infamous Covid-19 virus was at its extreme, trying very hard to keep everyone apart and locked at home. We knew that we were all suffering very badly at that time and everyone had to take drastic measures to protect themselves and their loved ones as their lives were at stake.

It was hard to predict the impact of this scale and we did not know how long it would last. In short, we were not prepared for this situation. Even though rebranding Groovy Web was our top priority, the management did not even think twice about postponing the campaign as the health and safety of the team members come first, period.

But due to the firm spirit and unshakable faith of our team, we didn’t postpone the campaign as everyone decided to work from their home and finish the task instead of waiting for the wave to settle. Along with the determination to fulfill our vision, there were many hurdles on the track like communication gap, network limitations, difficulty in clearly expressing ideas and opinions, and many more. The challenge was taken and backing out did not feel right. We fell, we rose again, and crossed all the hurdles with a smile as moving forward towards the goal was the only way.

Campaign leaders allocated tasks to different teams, for instance, the Creative and Marketing team had to research the relevant blogs and come out with valuable ideas, the Design team turned those ideas into multi-variant mockups, the Content team came up with user-friendly and not-so-technical content, and the SEO team ensured maximum outreach and visibility. Everything was well planned and the team members just needed to follow the roadmap. 

While we are busy giving credits to those working on the front line, a big shout-out goes to the core technical team, HR, and Admin team for holding the fort and providing their valuable assistance and suggestions in the moment of need.

At the initial research and analysis stage, the Creative and Design teams were far apart in different cities but stayed connected constantly to prevent unnecessary delays. We would love to point out an amazing policy of our chief Designer (implementing it might help you too). Based on the exchange of ideas and references, the design team produces three variants projecting 1) the Director’s opinion, 2) Team Member’s opinion, and 3) Personal opinion. After checking all the aspects of different variants, team members finalize the one variant to go ahead with. In this way, the designing and prototyping of our new brand identity were planned, discussed, and executed.

As the design phase successfully got kick-started, other teams started working simultaneously to build and transform assets into the new brand identity, the Content team produced amazing content that conveyed an authentic, natural and humane message. Our SEO and marketing team planned the outreach program for Groovy Web’s new brand identity.

Along with that, one of our technical team started working on building a new website from the scratch using a new brand identity

We hope that you really liked this blog about the process and efforts put behind by the team members for introducing Groovy Web’s brand new identity.

Email us your thoughts on this blog at hello@groovyweb.co or you can also DM us on our Social Media handles. We will really appreciate your feedback.

Thank You.