Why is Groovy Web Introducing A New Brand Identity After More Than 5 Years?

Our professional experience says

Successful branding doesn’t come easy and cheap, it is built on the expense of infinite ideas, never-ending dedication and determination, collective efforts, and unshakable team spirit.

Let us tell you a story about why we decided to change the branding of Groovy Web, that too after almost 6 years.

Everything started in December 2015, when we decided to step into the IT services market. At that time, we were young and energetic but also new in the market, whereas our competitors were established and standing strong in the market with a monopoly in their area of expertise.

To lead a company full of youngsters amidst strong and experienced rivals in the market, technical and logical skills were not enough. Still, it also requires a strategic business mindset, branding experience, and marketing abilities that we, unfortunately, didn’t have in abundance.

Our team was limited to 3-4 people, including only developers and designers when we started. But everyone had to start from somewhere to reach someplace. So, even without adequate marketing and branding guidelines, we dedicated every ounce of skills, experience, and knowledge to give rise to Groovy Web, One-Stop IT Solution. 

Suffice it to say that we were oblivious about what proper branding can do and how it can help people identify our company and its offerings, which would bring up the business, attract customers, and build a reputation in the market.

Out of all our branding materials, we first worked on the logo. It was “G”, which stood for Groovy Web. It was black, and the font style was Yesteryear. We went with the suggestion that got our first attention regardless of whether it’s helping our branding or not.

It was wonderfully crafted, but its derivation was very limited and basic. As our priority back then was to have a comfortable and secure place in the market as one of the most advanced IT companies and make good clients, we decided to revisit the chapter of coming up with a brand new identity once we are settled in good infrastructure with a dedicated team to work in the direction of upping our brand continuously.

Well, “Better Late Than Never”. 

Now we are well established and have a family of 50+ members that offers various services, including mobile app development, web development, Saas development, MERN stack development, and many more with the same dedication as on day 1 of Groovy Web. Apart from all that, now we are more than capable to take on the process of rebranding Groovy Web as our topmost priority.

After thorough market analysis and brainstorming sessions with our creative and marketing team, we understood the actual significance of branding, which can help us stand out from the cluster of competitors and achieve our goals of maximizing Groovy Web’s outreach in various countries.

The flow of ideas and suggestions was infinite, making us realize our team’s intuitive and creative outlook, but it also confused us beyond imagination. Out of all those wonderfully crafted pieces, we finally found the one that best defined Groovy Web and its people, values, principles, skills, and diverse culture. 

As much as our new branding has touched our hearts, we are also hoping to have a permanent spot within yours by connecting with you through our new branding, which we are very positive that you will like. So, stay tuned for further updates on this channel.

Also, let us know your thoughts by writing back to us at hello@groovyweb.co or share your idea with us and see how Groovy Web turns it into a reality.