Nauman Pathan

April 15, 2022 287 Views
11 mins read Last Updated April 15, 2022

Quick Summary : If you have any business? you need a mobile app to grow your business fast. There are number of benefits of mobile apps for business

Mobile apps, as opposed to webpages, have grown indispensable in recent years. People are more likely to use smartphones and, consequently, apps because they lack time to open a browser and search for a specific website. Let us set the record straight using facts and figures.

In 2019, the global mobile revenue generated was 462 billion USD. Paid downloads and in-app advertising will generate more than 935 billion US dollars in revenue by 2023.

From 2016 to 2020, the total number of global mobile app downloads is 218 billion. As a result, the majority of large organizations and businesses have boosted their need for mobile apps. Aside from providing services and products to clients, business owners utilize apps to increase their (ROI) in many ways.

There is no end to how much value you can gain from them, from brand promotion to understanding more about your customer base. This article offers some of the most crucial elements to examine if you want to learn how much your business and customers can gain from a mobile app experience.

Benefits of Mobile Apps

1. Customers Are Loyal To Your Company.

Having a mobile app for your company allows you to stay in touch with your clients. Now, you can immediately connect with your target audience through your app and assist them in meeting their needs. If your customer downloads your app, they will be able to quickly access the services you provide, enhancing their trust in your company.

2. Provides Further Value To Your Customers

Suppose your software provides an excellent user experience for your customers. In that case, it will receive more downloads in the App Stores and Play Stores. High-quality UI and UX design and simplicity of navigation when running the app increase your customers’ engagement with your app. This enables your customers to reach your company quickly.

Your clients will constantly be engaged with your mobile app if they want anything from it, whether they are lounging on their couch or working at the office. You can provide some extra value to your clients with your apps.

3. Lower Marketing Expenses

You can save money on promotions with your app, which is impossible to do with an offline firm. You may simply engage with your consumers via mobile apps and send push notifications to keep them up to date on new features or special offers. In contrast, there are various marketing charges in an offline business. This covers the cost of sending SMS and the cost of using any other traditional medium.

4. Customers Become Brand Ambassadors

Remember that if you can deliver excellent service to your consumers through your app, they may become your most ardent supporters. Word of mouth is vital in this case, as a satisfied consumer may recommend your app to his or her friends.

5. Increased Investment Return (ROI)

When your consumers are happy and become your loyal supporters, you can be sure that your revenues will rise. As your app’s popularity grows and more people download it, the demand for your products and services grows. One of the benefits of mobile apps is that they allow you to generate more cash from your offline business.

6. Enhances Client Loyalty

People will only be enticed to buy anything if they believe it is valuable and if they are satisfied with the brand. It also relies on how that particular business treats them. Whether offline or online, customer behavior is critical for increasing customer retention. Always keep in mind that happy clients are the ones that come back. An engaging app will always aid customer retention.

7. More Effective Marketing methods

You may now market or promote your app benefits in various ways if your company has an internet presence. For example, in the age of social media, you can greatly benefit from the power of branding to market your custom software development online. Millennials are now addicted to various social media sites, and clever companies are attempting to capitalize on this potential. Aside from that, you can use digital marketing methods to make it easier to sell your products and services.

8. Provides You With Genuine Reviews And Feedback

With the implementation of the in-app feedback system, you will receive all authentic comments from your clients regarding your app’s performance. You should not always expect good feedback for your app, and you may also receive unfavorable feedback. Customers frequently have a negative experience when using an app.

So, suppose your software is problematic and crashes all the time. You will certainly not get a good rating, and customers may even delete it. Continue to focus on honest feedback, which will keep your clients interested in your app.

9. Use Chatbots To Engage With Customers More

Implement a chatbot function in your app to engage with thousands of clients simultaneously. However, you must guarantee that your chatbots do not sound like robots and instead seem human. Your users are intelligent enough to recognize whether they’re conversing with a bot or a human. For example, a chatbot in restaurant to enhance user experience. It has online appointment and reserved table functionality to avoid waiting during a visit to a restaurant.

They may pose difficult questions to put them to the test, and your app can then direct them to your customer service area. As a result, you must take care while implementing your chatbot and ensure that all of your users’ inquiries are answered.

10. No Hassle In Financial Transactions

One of the best benefits of mobile apps is that you can now conduct business with your consumers. There will be no issues with cash flow into your organization if your app has an integrated payment framework. Customers will also feel more secure when using integrated payment wallets.

11. Push Notifications

One of the most significant benefits of mobile apps for businesses is pushing notifications. Even if the consumer isn’t using the app, they will receive push alerts—the capacity to remind customers about products, services, special deals, and more. Your sales will undoubtedly grow as a result of this.

12. Increase Brand Awareness

When your app achieves all of the necessary criteria for happiness, it begins to earn awareness and visibility. As your app increases your business’s revenue, your competition will notice you, and your app’s visibility will automatically increase. Being identified as a brand helps with the ever-changing mobile app trends.

Why Does Your Firm Require An Mobile App To Outperform Competitors?

why firm require to outperform competitors? benefits of mobile apps

You’re connecting with your consumers online in some form. Maybe you have a simple website or use a web portal to give a service to your consumers (like an online store, a booking system, or a product configurator). We design web and mobile applications at McKenna Consultants, which puts us in a unique position to compare consumer usage.

For example, after a year of use, a new mobile payment app we designed for the utility businesses. Revealed that over 60% of users preferred to make payments using a mobile app rather than a mobile-friendly website. This graph depicts a propensity for online contact among consumers.

1. To Create A Hindrance To Entry

Provide your product or service to customers through an iOS (iPhone / iPad) or Android App. Any start-up before entering your market will have to do the same. As a result, you create a barrier to entry and protect your market position.

2. Provides Specialized Services

Your firm will be able to supply services in new and more competitive ways with the help of a mobile app. For one of our global PLC clients, we developed a Product Finder App (Android and iOS). This App allows customers to quickly scan one of their competitors’ items and find an alternative product that matches the scanned product’s specifications.

This App feature enables our customers to steal business from their competitors with minimal effort, directly challenging their prices and product quality.

3. Delivers A Truly Mobile Experience To Customers

Your app may also provide you with a competitive advantage in the marketplace (literally in the case of our client Authenticate IS). Your App will work even if no Internet connection is accessible when your consumers are out and about. Authenticate is has a market-leading web-based platform for certifying food chains. Still, we’re getting asked more and more about making it more portable.

Assessment Process to know whether a business needs a mobile app or not

Is a mobile app essential for your company? We’ve compiled a list of guide questions to assist you in answering this crucial question:

1. Do You Have A Mobile-Friendly Target Audience?

You must check two things before commissioning a team to begin producing a mobile app:

  • Has your target audience adapted to using the Internet on a mobile device?
  • Is it possible to implement your desired functionality on a mobile device?

If you say yes to both questions, go ahead and develop the app. It’s not a deal-breaker if the response is no. Your target demographic and the features they require will eventually be appropriate for smartphones. Now all you have to make the correct expectations and see the app as an investment in your business.

2. What Is The Inherent Value of Your App?

If you’re making an app, you need to ensure it provides enough value to your target audience to download it. Apps should not be copies of corporate websites. If you only desire that, you should make your website mobile-friendly and skip the app altogether. Winning business apps use smartphone characteristics to create unique value while distinguishing themselves from their parent websites.

3. What Kind of Social Media Presence Do You Have?

The social media explosion is the only trend increasing as quickly as mobile Internet use. These two trends are inextricably linked, as social media channel usage on mobile devices is at an all-time high. Before you start designing your app, make sure you have a clear idea of how you’ll use social media to expand your app’s install base. You should also clearly outline what your social media accounts do and how they differ from the features of your mobile app.

4. What Are Your Rivals Up To?

When entering a water body, it is usually good to verify what you will be swimming with. Entering your industry’s mobile app marketplace is the same way. Find out which of your competitors already have applications and analyze what they’re doing, how successful they’ve been, and how you can outperform them.

5. Do You Sell On The Internet?

Smartphone users increasingly appreciate the convenience of making online purchases while on the road. That’s a nice thing if you’re running an e-commerce site. You simply must ensure that mobile traffic with purchasing intent does not get on pages that do not scale down or change their screen ratio.

Responsive website design or mobile-friendly counterpart pages can help you compensate for this. There’s a chance that the layouts and overall navigation experiences won’t be as fluid as you’d want. Having an app gives you more control over the type of user experience you wish to provide.

You will have complete control over the purchasing experience whether you design native apps or use HTML5 wrapped in shell apps.

Having an eCommerce app on a user’s phone also functions as a type of promotion. It is always present; its icon remains visible, reminding you that your store is always open and only a few taps away.

6. Can You Provide Long-Term Support For The App?

Many companies commit to developing an app, but not all commit to keeping it updated. Apps must be updated regularly to repair issues, improve the UI, and include new features. If you’re thinking about developing a business mobile app, be sure you have enough people and time resources to evolve and maintain the app over time.

App updates entail analyzing user behavior within the app, listening to community comments, and always thinking of ways to improve your invention. You’ll need to set aside time and money for these activities, or you’ll have to reconsider your plans to launch a mobile app.

Why Is It Worthwhile To Invest In Mobile App Development?

People use mobile devices to keep up with their favorite businesses in today’s competitive atmosphere. They see it as a brand that quickly gives all of the information to potential buyers. Regardless of your field of work, there is an end number of benefits of having mobile apps, and making an investment in them is the best decision. Consider taking this risk as a method to keep business open 24 hours a day, seven days a week.

Start extending your reach by developing mobile apps to raise brand awareness. Your investment in mobile apps choice pays off for a longer time. Working on mobile business app development ensures app security, timely upgrades, and efficient maintenance.


Written by: Nauman Pathan

Nauman Pathan is a Project Manager at Groovy Web - a top mobile & web app development company. He is actively growing, learning new things, and adapting to new roles and responsibilities at every step. Aside from being a web app developer, he is highly admired for his project management skills by his clients.

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