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How we built RichAutomate—a WhatsApp Business API platform on the official Meta Cloud API with zero platform fee, a no-code flow builder, and six compliance frameworks built in for regulated Indian businesses.
Platform stats as published by richautomate.in, not individually named or independently audited by Groovy Web.
Every India-based business that wants to run WhatsApp campaigns, order updates, or support at scale needs a Business Solution Provider (BSP) sitting on top of Meta's Cloud API. Typical India platforms charge ₹1,500–₹4,100/month in platform fees alone, before a single message goes out—on top of Meta's own conversation charges.
For a regulated business (BFSI, healthcare, insurance, gaming, food & beverage), the problem compounds: most BSPs don't ship a real audit trail, so the compliance layer becomes the client's problem to engineer afterward—consent logs, grievance SLAs, and claim hand-offs bolted onto a generic messaging tool.
"Regulated sectors can't run WhatsApp automation on a platform without an audit trail. We built RichAutomate to ship one by default, not as an add-on."
✓ Platform fee eliminated entirely — pay only for messages sent
We solved the platform-fee problem by removing it, and the compliance problem by shipping an audit trail as a default rather than an add-on. Here's how a business goes from a WhatsApp number to a running, compliant automation:
Connect a WhatsApp Business API number. Multi-Tenant Support lets agencies and platforms manage many client accounts from one place, with flexible billing per tenant.
Design chatbot flows with the drag-and-drop Visual Flow Builder—conditional logic, AI integration, no code to ship a working flow. Add native in-app forms (WhatsApp Flow JSON v7.1) for high-completion data collection.
Run CSV-driven bulk broadcasts with rate limiting and automatic retry, then hand live conversations to a Shared Team Inbox with agent assignment and tagging. AI agent replies via OpenAI GPT integration handle the rest.
Built-in audit logging tracks activity against DPDP Act 2023, RBI Master Direction, IRDAI, and SEBI regulations, so BFSI and healthcare can run WhatsApp at scale without a manual audit trail.
No India BSP fits every business on one pricing structure. We built two, on the same account, so a business picks the one that matches its volume and finance setup instead of being forced into ours.
Best for >100K messages/month and agencies billing clients separately. You hold the Meta credit card on your WABA and receive two invoices (Meta + RichAutomate).
Best for SMB and first-time WhatsApp businesses under 50K messages/month who want the fastest go-live with zero Meta setup. GST-inclusive, one invoice, no Meta credit card required, no FX risk.
RichAutomate integrates with Zoho CRM, Shopify, and WooCommerce, syncing conversations, orders, and cart events directly into WhatsApp campaigns and support flows—so automation runs on top of the systems a business already has, not a parallel one.
RichAutomate is a direct alternative to MSG91, Gupshup, Interakt, Karix, Kaleyra, DoubleTick, 360dialog, Zoko, Wati, and AiSensy—covering the same core WhatsApp Business API feature set (campaigns, flow builder, shared inbox) at ₹0/month platform fee versus their typical ₹999–₹4,100/month plans.
"WhatsApp moved from a support channel to the highest-margin acquisition surface in our P&L."
— Representative VP Marketing, D2C clean-beauty brand (Bengaluru)
Representative results based on richautomate.in's published customer profiles, not individually named or independently audited by Groovy Web.
RichAutomate is Groovy Web's WhatsApp Business API (WABA) platform, built on the official Meta WhatsApp Cloud API. It includes a no-code visual flow builder, AI Agent auto-replies, voice calling, a shared team inbox, and DPDP/RBI/IRDAI/SEBI compliance built in—at ₹0/month platform fee.
Typical India BSPs charge ₹1,500–₹4,100/month in platform fees before any messages go out. RichAutomate charges ₹0/month and prices per message instead, with the same core campaigns, flow builder, and shared inbox feature set.
Client Pay (pay Meta direct, ₹0.10 flat platform fee per message on top of Meta's own rates—best for >100K messages/month and agencies) and SaaS Pay (all-inclusive INR, GST-inclusive, no Meta credit card—best for SMB under 50K messages/month). Both have no setup fee and no monthly floor.
Yes. RichAutomate ships audit trails for six frameworks: DPDP Act 2023 (consent ledger), RBI Master Direction (BFSI, 21-day grievance SLA), IRDAI Cashless + NHCX (insurance), SEBI BRSR Scope-3 (ESG reporting), AIGF & Section 194BA (online gaming), and FSSAI/CPA 2019 (food safety, consumer protection).
Yes. The Visual Flow Builder is drag-and-drop with conditional logic, routing a keyword to a condition check, an AI agent reply, or a human handoff—no code required to ship a working flow.
Zoho CRM, Shopify, and WooCommerce, syncing conversations, orders, and cart events directly into WhatsApp campaigns and support flows.
Yes. Multi-Tenant Support handles multiple client accounts with flexible billing per tenant, built for agencies and platforms managing WhatsApp for many businesses.
Yes, a 14-day free trial with 100 credits, no card required to start.
See live pricing and try RichAutomate, or talk to us about a custom WhatsApp workflow build.
Zero platform fee • Official Meta Cloud API • Compliance built in
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