Skip to main content
How It Works

From WhatsApp number to running campaigns

01

Connect

Connect your WhatsApp Business API number. Multi-tenant support means agencies and platforms can manage many client accounts from one place, with flexible billing per tenant.

02

Build

Design chatbot flows with the drag-and-drop Visual Flow Builder, conditional logic and AI integration included. Add native in-app forms (WhatsApp Flow JSON v7.1) for high-completion data collection.

03

Engage

Run CSV-driven bulk broadcasts with rate limiting and retry, then hand live conversations to a shared team inbox with agent assignment and tagging. AI agent replies via OpenAI GPT integration handle the rest autonomously.

04

Stay Compliant

Built-in audit logging tracks activity against DPDP Act 2023, RBI Master Direction, IRDAI, and SEBI regulations, so compliance-first sectors like BFSI and healthcare can run WhatsApp at scale without a manual audit trail.

Everything a compliance-first WhatsApp program needs

Campaign Management

CSV-driven bulk broadcasts with rate limiting and automatic retry, built to send at scale without tripping WhatsApp quality limits.

Visual Flow Builder

Drag-and-drop chatbot creation with conditional logic and AI integration, no code required to ship a working flow.

Shared Team Inbox

Real-time conversation management with agent assignment and tagging, so support and sales teams work the same inbox without stepping on each other.

Native In-App Forms

WhatsApp Flow JSON v7.1 support with an encrypted endpoint, full-screen forms that stay inside the chat, 60-85% completion versus an outbound link to a web form.

AI Agent

Autonomous AI replies handle routine questions end-to-end and hand off to a human agent when a conversation needs one, so your team only sees what actually needs them.

Calling API

Meta-verified, data-only voice calls, no PSTN and no DLT registration required. Tap-to-call straight from any utility template.

Multi-Tenant Support

Handles multiple client accounts with flexible billing per tenant, built for agencies and platforms managing WhatsApp for many businesses at once.

See it before you connect a number

The core of RichAutomate, up close.

RichAutomate, Campaign Management screenshot
01

Campaign Management

CSV-driven bulk broadcasts with rate limiting and automatic retry, built to send at scale without tripping WhatsApp quality limits. Live send tracking shows delivered, retried, and estimated completion in real time.

RichAutomate, Visual Flow Builder screenshot
02

Visual Flow Builder

Drag-and-drop chatbot creation with conditional logic and AI integration. Route a keyword to a condition check, an AI agent reply, or a human handoff, no code required to ship a working flow.

RichAutomate, Shared Team Inbox screenshot
03

Shared Team Inbox

Real-time conversation management with agent assignment and tagging, so support and sales teams work the same inbox without stepping on each other. AI agent replies land instantly, humans pick up from there.

RichAutomate, Compliance Audit Log screenshot
04

Compliance Audit Log

Every consent, message, and data-access event logged and traceable against DPDP Act 2023, RBI Master Direction, IRDAI, and SEBI, tamper-evident and append-only, exportable for a compliance review.

Built on a platform already moving messages

1L+Messages delivered
60+Brands served
76%Average read rate
Tier 3Meta quality rating
−16.2% blended CAC

“WhatsApp moved from a support channel to the highest-margin acquisition surface in our P&L.”

Representative VP Marketing, D2C clean-beauty brand (Bengaluru)
+21% loan disbursal conversion

“The append-only consent and message log exports to an RBI inspector in minutes.”

Representative CIO, cooperative bank (Mumbai)
−47% call-centre load

“Patients get their report two minutes after the pathologist signs it.”

Representative VP Marketing, diagnostic labs chain (Chennai)

Representative results based on richautomate.in's published customer profiles, not individually named or independently audited by Groovy Web.

Built to survive a compliance review

Regulated sectors can't run WhatsApp automation on a platform without an audit trail. RichAutomate ships with one.

DPDP Act 2023

Append-only consent ledger. Purpose and source recorded on every entry, with export and erasure endpoints for data-subject requests.

RBI Master Direction

Recovery scripts, a 21-day grievance SLA, and digital-lending guardrails built in for BFSI communication over WhatsApp.

IRDAI Cashless + NHCX

Cashless TAT trail, NHCX claim hand-off, and pre-auth audit for insurance-sector communication over WhatsApp.

SEBI BRSR Scope-3

Per-message kWh tracking with Scope-3 attribution, a disclosure-grade trail for financial services ESG reporting.

AIGF · Section 194BA

Responsible-gaming opt-outs, a TDS event log, and self-exclusion enforcement for online gaming platforms.

FSSAI · CPA 2019

Cold-chain proofs and grievance redressal with CPA-grade evidence for food-safety and consumer-protection compliance.

Two billing models, pick what fits

Client Pay

Simple & Flat
₹0.10/ message

One flat rate, every message, no markup tiers to track.

  • Predictable per-message billing
  • Best for direct WhatsApp senders

SaaS Pay

For Resellers
₹1.20/ marketing msg

₹0.30 per utility message, inclusive pricing built for platforms reselling WhatsApp to their own customers.

  • Separate marketing / utility rates
  • Built for multi-tenant platforms

Built for compliance-first Indian businesses

D2C & E-commerce

Sell & Support on WhatsApp

Bulk campaigns, order updates, and a shared team inbox for support, all on the channel your customers already use.

BFSI, Healthcare & Insurance

Regulated Communication

DPDP, RBI, IRDAI, and SEBI-aligned audit logging for sectors where every message needs a paper trail.

EdTech & Agencies

Scale Across Accounts

Multi-tenant support and flexible per-tenant billing for agencies and platforms managing WhatsApp for many clients at once.

Zero platform fee, pay only for messages

14-day free trial with 100 credits, no card required to start. Compared against Wati, AiSensy, Interakt, and Gupshup published pricing. See live pricing →

Component Best Value RichAutomate logoRichAutomate Typical India Platforms
Platform fee₹1,500–₹4,100/month
Per-message rate₹0.12–₹0.20 markup
Native in-app formsAdd-on or unavailable
Meta credit card requiredUsually required
Free trialVaries

Connects to what you're already running

Zoho

Sync WhatsApp conversations and leads straight into Zoho CRM.

Shopify

Order updates, abandoned-cart recovery, and support, tied to your Shopify store.

WooCommerce

Order and cart events flow into WhatsApp campaigns for WooCommerce stores.

FAQ

RichAutomate FAQ

RichAutomate is a WhatsApp Business API platform built for Indian businesses, enabling automation, customer communication, and sales through WhatsApp at scale, with a zero-rupee monthly platform fee.
RichAutomate charges ₹0/month platform fee versus ₹1,500–₹4,100/month for competitors like Wati and AiSensy, and prices per message instead (₹0.10–₹1.20 depending on billing model).
Two models: Client Pay (flat ₹0.10 per message) and SaaS Pay (₹1.20 per marketing message, ₹0.30 per utility message, inclusive), built for platforms reselling WhatsApp to their own customers.
RichAutomate ships with 6 compliance modules: DPDP Act 2023 (append-only consent ledger), RBI Master Direction (BFSI recovery + grievance SLA), IRDAI Cashless + NHCX (insurance claim audit), SEBI BRSR Scope-3 (financial services ESG), AIGF & Section 194BA (online gaming), and FSSAI & CPA 2019 (food safety / consumer protection).
Yes. The Visual Flow Builder is drag-and-drop with conditional logic and AI integration, no code required to ship a working chatbot flow.
Yes, via the Calling API - Meta-verified, data-only voice calls with tap-to-call from any utility template. No PSTN line or DLT registration required.
Yes, Multi-Tenant Support handles multiple client accounts with flexible billing per tenant, built for agencies and platforms managing WhatsApp for many businesses.
Zoho CRM, Shopify, and WooCommerce, syncing conversations, orders, and cart events directly into WhatsApp campaigns and support flows.
Yes, a 14-day free trial with 100 credits, no card required to start.
RichAutomate is a direct alternative to MSG91, Gupshup, Interakt, Karix, Kaleyra, DoubleTick, 360dialog, and Zoko, with the same core WhatsApp Business API features (campaigns, flow builder, shared inbox) but ₹0/month platform fee versus their ₹999–₹4,100/month plans.
RichAutomate, AiSensy, Wati, Gupshup, Interakt, MSG91, and Karix are the leading providers. RichAutomate stands out with zero platform fee, built-in DPDP/RBI/IRDAI compliance, and per-message pricing from ₹0.10.
Yes. Restaurants and retailers use RichAutomate for order updates, catalog sharing, and repeat-customer campaigns, with Shopify and WooCommerce integrations for cart and order sync.

The best WhatsApp Business API for India

Start free, 14 days, 100 credits, no card required.

Start Free Trial →

A Groovy Web product

Start a Project

Got an Idea?
Let's Build It Together

Tell us about your project and we'll get back to you within 24 hours with a game plan.

Schedule a Call Book a Free Strategy Call
30 min, no commitment
Response Time

Mon-Fri, 8AM-12PM EST

4hr overlap with US Eastern
247+ Projects Delivered
10+ Years Experience
3 Global Offices

Follow Us

1-week risk-free trial — keep the code

Hire Senior AI Engineers
Production-Grade. Your US Hours.

For startups & product teams

One senior engineer, AI-accelerated — owns architecture, security, and the last 20% AI tools leave broken. No recruitment, no ramp-up.

Trusted by 200+ startups worldwide

Production-grade delivery
4hr live US overlap
Start in 48 hours

No long-term commitment · 100% IP yours · Cancel anytime