AI/ML What Is a Trakheesi Permit and When Do Dubai Brokers Need One? (2026) Groovy Web Team July 6, 2026 9 min read 2 views Blog AI/ML What Is a Trakheesi Permit and When Do Dubai Brokers Need O… A Trakheesi permit is the Dubai Land Department approval every property advertisement in Dubai legally needs before it goes live. Here is what it is, when a broker needs one, per-unit vs per-building rules, primary vs secondary permits, the cost, what must appear in the advert, and how to get one - each point sourced to DLD. A Trakheesi permit is the Dubai Land Department (DLD) advertising approval that every property advertisement in Dubai legally needs before it goes live - and a Dubai broker needs one for each listing they publish, on any channel. Issued through DLD's Trakheesi e-services system and regulated by RERA, the permit gives each advert a number that ties it to a real, verified listing; advertising without one is a violation. This guide answers the questions Dubai brokers actually ask about it - when you need a permit, whether one covers a whole building, the difference between primary and secondary permits, what it costs, what must appear in the advert, and how to get one - with every figure sourced directly to DLD. It is general guidance, not legal advice; confirm your specifics with DLD or your compliance team. What is a Trakheesi permit? A Trakheesi permit is the Real Estate Ad Permit issued through the Dubai Land Department's Trakheesi online system, with property advertising regulated by RERA. It authorises a specific property advertisement and gives it a permit number that links the advert to a genuine, registered listing. DLD's own e-services list 14 categories of advertising permit - covering newspaper, SMS, outdoor, vehicle, and printed ads among others - so "the advert permit" is really a family of permit types, one matched to how and where you advertise. When does a Dubai broker need a Trakheesi permit? You need a valid Trakheesi permit before publishing any property advertisement in Dubai - there is no informal channel that is exempt. As the property portals state plainly, it is mandatory to have a marketing permit to publish any property advertisement in Dubai, which is why every listing on Bayut or dubizzle must carry a permit number. Online listings, print, billboards, SMS blasts and social posts all require the relevant permit first; advertising without one is treated as a violation. Do you need a permit for each unit, or one for the whole building? You do not always need a separate permit per unit. When you are advertising multiple units in the same building, you can apply for a single Trakheesi permit that covers the whole building rather than one permit per unit. That materially cuts the admin load for a brokerage marketing many apartments in one tower - one permit, many units - provided the units genuinely sit in that building and your listing details are accurate. What is the difference between a primary and secondary Trakheesi permit? Primary permits cover developer off-plan sales; secondary permits cover resale of existing or already-purchased property. The distinction bites for off-plan flips: a unit bought from a developer and resold before handover is classed as secondary, so it needs a secondary permit. Per Property Finder's Trakheesi guide, a primary off-plan permit requires a developer NOC and one fee can cover multiple units in the same project, while a secondary resale permit requires Form A signed by the owner. How much does a Trakheesi permit cost, and how long is it valid? DLD's e-service lists a standard advertising permit at AED 1,000 plus a AED 20 Knowledge and Innovation fee, and a Project Launch Event permit at AED 5,000, on the same official page. On validity, DLD's page does not state a numeric period; Property Finder reports that permits are valid for one year from issuance - treat the one-year figure as portal-reported rather than confirmed on DLD's own page, and verify current fees and validity with DLD before you rely on them. What must appear in a Dubai property advert? Every advert must display its Trakheesi permit number, and for off-plan it must also show the developer name, escrow account number and expected completion date, per the portal advertising rules. Since 24 April 2023, DLD's Madmoun service has made a QR code mandatory on print and audiovisual property advertisements - scanning it verifies RERA approval and the property's details. If your advert lacks the permit number or the required QR code, it is non-compliant. What happens if you advertise without a Trakheesi permit? Advertising a property in Dubai without a valid permit is a regulatory violation, not a grey area. DLD's own Madmoun announcement states that non-compliant advertisers face violations and enforcement. RERA does not publish a single fixed public fine schedule, so we do not quote a figure here - but the practical exposure runs from ad takedowns to fines and, for repeat or serious breaches, action against the brokerage's licence. The safe position is simple: no permit, no advert. How does a Dubai broker get a Trakheesi permit? Brokers generate permits through their DLD business account - the Dubai Broker / Profolio system - inside Trakheesi, and a valid brokerage licence is a prerequisite. Access is via the DLD Business Owner / Dubai Broker account, and the underlying application runs through DLD's Request a Real Estate Permit e-service. You attach the supporting documents for the permit type - a developer NOC for primary/off-plan, or Form A for a secondary resale - and the system issues the permit number you then place on the advert. Trakheesi at a glance: what every Dubai property advert legally needs, and the primary-vs-secondary split - all issued through DLD's Trakheesi system. The bottom line: a Trakheesi permit is mandatory before any property advert goes live in Dubai, it gives each advert a DLD permit number, and since April 2023 print and audiovisual ads also need a Madmoun QR code. One permit can cover a whole building; off-plan resale before handover is secondary and needs Form A. The standard DLD fee is AED 1,000 plus a AED 20 fee. Where compliance really breaks for brokerages is at scale - keeping every live listing tied to a valid, current permit across portals - which is exactly the kind of thing worth wiring into your systems rather than tracking by hand. Frequently Asked Questions Is a Trakheesi permit mandatory for every property advert in Dubai? Yes. A valid Trakheesi permit number is required before publishing any property advertisement in Dubai - online, print, billboard, SMS or social. Every listing on portals like Bayut and dubizzle must carry a permit number, and advertising without one is a violation. Can one Trakheesi permit cover multiple units in a building? Yes. When advertising several units in the same building, a broker can apply for a single permit covering the whole building instead of one per unit. For primary off-plan, one fee can also cover multiple units in the same project, with a developer NOC. What is the difference between a primary and secondary permit? Primary permits cover developer off-plan sales and need a developer NOC; secondary permits cover resale of existing property and need Form A signed by the owner. An off-plan unit resold before handover is treated as secondary. How much does a Trakheesi permit cost? Dubai Land Department's e-service lists a standard advertising permit at AED 1,000 plus a AED 20 Knowledge and Innovation fee, and a Project Launch Event permit at AED 5,000. Confirm current fees on DLD's page before relying on them. Does a Dubai property advert need a QR code? Yes, for print and audiovisual ads. Since 24 April 2023, DLD's Madmoun service has made a QR code mandatory on those advertisements; scanning it verifies RERA approval and the property's details, alongside the displayed permit number. Ready to Keep Every Listing Compliant Automatically? We build software for Dubai brokerages and developers that ties listings, permits and leads into one system - so Trakheesi permit numbers and compliance stay attached to every advert instead of tracked by hand. Book a free scoping call and we will map it to your workflow. Book a free scoping call See our AI for Dubai real estate Related Services AI for Dubai Real Estate Request a Quote Further Reading DLD and Trakheesi Integration: Building Compliant, Connected Real Estate Software Dubai Real Estate Lead Management: Where Brokerages Lose Deals 📋 Get the Free Checklist Download the key takeaways from this article as a practical, step-by-step checklist you can reference anytime. Email Address Send Checklist No spam. Unsubscribe anytime. Ship 10-20X Faster with AI Agent Teams Our AI-First engineering approach delivers production-ready applications in weeks, not months. AI Sprint packages from $15K — ship your MVP in 6 weeks. Get Free Consultation Was this article helpful? Yes No Thanks for your feedback! We'll use it to improve our content. Written by Groovy Web Team Groovy Web is an AI-First development agency specializing in building production-grade AI applications, multi-agent systems, and enterprise solutions. 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